Ethical tech: powered by user, customer, & community insights.


Translate human behavior & perception into ethical design & strategy.

Let's collaborate

Impact Zones

We bring deep expertise in each of these areas.


Data privacy

Snowden, Surveillance Capitalism, Signal. Now more than ever consumers are waking up to surveillance around them and choosing privacy. Stand out by standing up for privacy.

Content moderation

Misinformation, toxicity, extremists. The Facebook Files showed us that ensuring the internet is safe is of the utmost importance, and a big miss for established tech. Shake up the status quo with empirically tested content moderation techniques.

Community power

Icebucket challenge, Kickstarter, Trump. The Internet has enabled new forms of power that put users in the driver’s seat. Unlock the potential of community to catalyze your movement.

Regenerative Food

Waste, disconnectedness, extractive agriculture. The world is waking up to our broken food systems and craves a better way of eating. Nurture new ways of connecting to food, culture, and nutrition with groundbreaking innovations.

Follow our latest experiments at FoodLab.

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Approach

Our methodology is built on a foundation of social science research and innovation best practices.


Human-Centered Design

We deeply understand your community’s needs to design award-winning products, services, and experiences.

Ethical Behavior Design

We study how your community thinks, perceives, and behaves to nudge them toward better outcomes.

Radical Collaboration

We bring stakeholders from your org and community together to make smarter, collective decisions that benefit everyone.

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Services

What we do


Customer & User Research

Insights that drive social and business impact.


Service & Product Design

Experiences that your community loves and uses.


Brand Strategy

Stories that resonate with your community.

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About

Who we are


We are researchers, strategists, designers, and writers passionate about changing the world for good.

Who we've worked with:

Nature

Let's Collaborate

Ready to start your next project with us? Send us a messages and we will get back to you as soon as possible!

hello@designlab.fyi